Like your "BlogSpot," your Weebly URL must be:
JohnSmith.weebly.com
or
JohnSmith2012.weebly.com
OR, you may choose either:
JohnSmithPhotography.weebly.com
or
JohnSmithPortfolio.weebly.com
If you would like to choose a URL that is not outlined above, please get Ms. MacWright's approval. Absolutely no pinkpandasparkles.weebly.com and the like.
Your website must have a header that is crafted from one of your own photographs. Your header must be created in Photoshop and sized to 770px by 140px. Use the crop tool.
Write a short introduction for the main page. Your introduction should be two to three sentences. Short and sweet.4. Pages
Your website should have at least three pages: one for "Home," one for your photographs and one for your Artist Statement / Bio.
This website exists as a home for your photographs. Please include at least 15 of your own images. You may use photographs that you have shot outside of class during this year, in addition to in-class assignments. If you finish your website early, use this time to shoot more!
Your photographs must be housed in at least ONE portfolio. If you would like, you may also divide your photographs into separate portfolios/pages.
Writing an artist statement for your website is your homework for this week. It due, posted to your weebly site and your blog for Monday (X) or Wednesday (Y).8. Other
Visit Art Notes - Digital Photography for more information.
You will have the week to play with Weebly and explore its various free tools. When I grade your website, my number one concern will be: "Is it professional?" Nevertheless, my second question will be, "Did the student use Weebly to its full potential?" I expect you to explore beyond these seven "requirements."
1. Leaf through the photo books and magazines in the photo rooms. Find an image or set of images that appeal to you.
Image by Mindy H. (DS '11)
Digital Photography 09-10, Ms. MacWright
ADVERTISING PROJECT
Ad #1: Emulation
Find an effective print ad from a newspaper or magazine to emulate. Match the fonts, photographs, colors, and layout as best as you possibly can. Replace the advertised product with this year’s challenge product:copy paper. As you work on this project, we will be learning and perfecting a number of new Photoshop tools and techniques.
New Tools and Techniques:
Pen Tool and Selections
Canvas Size
Text/Character
Patch Tool
Rubber Stamp Tool
Shapes and gradients
Vector Art
Ad #2: Suggestion
Read the paragraph below that describes advertising through suggestion. You will select one term at random; it will be one of the following:
1. health and fitness
2. identity and reputation
3. fear of illness
4. herd instinct
5. sex drive
6. reward
7. belonging
8. fear of weakness
9. happiness
10. appearance and self-esteem
You must sell the challenge product (white copy paper!) by suggesting a relationship between the product and the term you picked. You will build the ad from start to finish - selecting fonts, photographs, catch terms, etc.
Advertising Through Suggestion (from wikipedia.com)
The most important element of advertising is not information but suggestion: more or less making use of associations, emotions (appeal to emotion) and drives dormant in the sub-conscience of people, such as sex drive, herd instinct, of desires, such as happiness, health, fitness, appearance, self-esteem, reputation, belonging, social status, identity, adventure, distraction, reward, of fears (appeal to fear), such as illness, weaknesses, loneliness, need, uncertainty, security or of prejudices, learned opinions and comforts. All human needs, relationships, and fears – the deepest recesses of the human psyche – become mere means for the expansion of the commodity universe under the force of modern marketing.
